Users will soon have a updated setting that allows them to reduce the volume of AI-made content appearing in their streams. This initiative comes as the service revealed that it presently contains more than 1 billion AI videos.
Trial and Implementation
The update is being tested over the coming weeks before a widespread launch. This development aligns with a rise in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on another major platform primarily display clips produced artificially. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to educational videos, and we want to give people the option to increase or decrease of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service disclosed that there are now over a billion videos on its network labeled as artificially created. Collectively, over 100 m videos are added to the service daily, making AI content a relatively small portion of its complete catalog.
User Control Features
Users will be able to limit or boost the volume of AI-generated videos they see by accessing the content preference option in the application and choosing “AI-generated content”. Additional categories that are already be adjusted under the filter include news, style, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige users to tag lifelike AI-generated content, and it bans malicious deepfakes of celebrities or emergencies. Any believable artificial content that is unmarked can be removed under its terms of service.
Furthermore, the service will henceforth add an “AI-made” label to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
The platform is additionally establishing a two million dollar educational fund for professionals and organizations to create learning resources about ethical AI use. This program will assist educational bodies specializing in training coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following controversy over plans to make redundant a large number of safety staff in the UK. It is set to cut 439 jobs in its trust and safety team in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by humans. The company announced a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
